KIRISH: notiqlik sanโati insoniyat sivilizatsiyasining ilk bosqichlaridan boshlab ijtimoiy-siyosiy va maโnaviy hayotning muhim tarkibiy qismi boโlib kelgan. Qadimgi dunyo faylasuflari notiqlikni nafaqat nutq mahorati, balki tafakkur, axloq va mantiq bilan uzviy bogโliq boโlgan ilm sifatida talqin etganlar. Ayniqsa, Aristotel oโzining โRitorikaโ asarida notiqlik nazariyasini tizimli ravishda asoslab bergan boโlsa, Platon nutqning axloqiy mohiyatiga urgโu bergan. Sokrat esa savol-javob (mayevtika) usuli orqali mantiqiy fikrlash va haqiqatni izlashni notiqlikning asosiy tamoyili sifatida koโrsatgan.Rim davrida Cicero va Quintilian notiqlikni davlat boshqaruvi va taโlim tizimining muhim vositasi sifatida rivojlantirganlar. Ularning qarashlari bugungi pedagogik jarayonda ham dolzarbligini saqlab qolmoqda.Mazkur tadqiqot qadimgi dunyo faylasuflarining notiqlik sanโati haqidagi nazariy qarashlari hamda ularning amaliy tajribasini ilmiy-pedagogik nuqtai nazardan tahlil qilishga qaratilgan. MAQSAD: tadqiqotning asosiy maqsadi โ qadimgi dunyo faylasuflarining notiqlik sanโati nazariyasi va amaliyoti haqidagi qarashlarini oโrganish, ularning pedagogik ahamiyatini aniqlash hamda zamonaviy taโlim jarayonida qoโllash imkoniyatlarini asoslab berish. MATERIAL VA METODLAR: tadqiqot jarayonida quyidagi metodlardan foydalanildi: Tarixiy-tahliliy metod โ qadimgi Yunon va Rim manbalarini oโrganish; Qiyosiy tahlil โ yunon va rim notiqlik maktablari oโrtasidagi oโxshash va farqli jihatlarni aniqlash; Matnshunoslik tahlili โ Ritorika hamda Institutio Oratoria asarlaridagi asosiy gโoyalarni tahlil qilish; Pedagogik interpretatsiya โ qadimgi nazariyalarni zamonaviy taโlim jarayoniga moslashtirish. Tadqiqot obyekti sifatida qadimgi Yunoniston va Rim notiqlik maktablari tanlandi. NATIJALAR VA MUHOKAMA: tadqiqot natijalari shuni koโrsatdiki, qadimgi faylasuflar notiqlikni uch asosiy tarkibiy qism asosida talqin qilganlar: 1. Mantiqiy asos (logos) โ nutqning dalillarga tayanishi; 2. Axloqiy asos (ethos) โ notiq shaxsining obroโ-eโtibori va halolligi; 3. Hissiy taโsir (pathos) โ tinglovchining hissiyotiga taโsir koโrsatish. Bu tamoyillar bugungi pedagogik jarayonda ham samarali qoโllanilishi mumkin. Masalan, talabalarda nutq madaniyati, mantiqiy fikrlash, bahs-munozara olib borish koโnikmalarini shakllantirishda qadimgi notiqlik maktablarining tajribasi muhim metodik asos boโlib xizmat qiladi. Shuningdek, Cicero notiqni โhar tomonlama yetuk shaxsโ sifatida tasvirlab, bilim va axloq birligini asoslab bergan. Bu yondashuv zamonaviy kompetensiyaviy taโlim tamoyillari bilan uygโunlashadi. XULOSA: qadimgi dunyo faylasuflarining notiqlik sanโati nazariyasi va amaliyoti bugungi pedagogika uchun muhim ilmiy manba hisoblanadi. Ular nutq madaniyati, mantiqiy fikrlash va axloqiy tarbiya oโrtasidagi uzviy bogโliqlikni asoslab berganlar. Zamonaviy taโlim tizimida qadimgi notiqlik merosidan foydalanish talabalarda kommunikativ kompetensiya, tanqidiy tafakkur va nutq madaniyatini rivojlantirishga xizmat qiladi.
INTRODUCTION: oratory has been an essential component of socio-political and spiritual life since the earliest stages of human civilization. Philosophers of the ancient world interpreted rhetoric not merely as the art of speech, but as a discipline closely connected with thinking, ethics, and logic. In particular, Aristotle systematically substantiated the theory of rhetoric in his work Rhetoric, while Plato emphasized the ethical nature of speech. Socrates, through the method of dialogue (maieutics), identified logical reasoning and the search for truth as fundamental principles of rhetoric.During the Roman period, Cicero and Quintilian developed oratory as an important instrument of public administration and education. Their ideas remain relevant in contemporary pedagogical practice. This study aims to analyze the theoretical views and practical experience of ancient philosophers on oratory from a scientific and pedagogical perspective. AIM: the main objective of the research is to examine the views of ancient philosophers on the theory and practice of oratory, determine their pedagogical significance, and justify the possibilities of applying them in modern educational processes. MATERIALS AND METHODS: the following methods were employed in the study: Historical-analytical method โ examination of ancient Greek and Roman sources; Comparative analysis โ identification of similarities and differences between Greek and Roman rhetorical schools; Textual analysis โ study of the main ideas presented in Rhetoric and Institutio Oratoria; Pedagogical interpretation โ adaptation of ancient theories to the modern educational context. The object of the study was the rhetorical schools of Ancient Greece and Rome. RESULTS AND DISCUSSION: the findings indicate that ancient philosophers interpreted oratory based on three fundamental components: 1.Logical foundation (logos) โ reliance of speech on evidence and reasoning; 2.Ethical foundation (ethos) โ credibility and moral integrity of the speaker; 3.Emotional appeal (pathos) โ influence on the audienceโs emotions. These principles can be effectively applied in modern pedagogy. For instance, the experience of ancient rhetorical schools serves as an important methodological basis for developing studentsโ speech culture, logical thinking, and debate skills. Moreover, Cicero described the orator as a โwell-rounded individual,โ emphasizing the unity of knowledge and morality. This approach aligns with the principles of competency-based education in contemporary pedagogy. CONCLUSION: the theory and practice of oratory developed by philosophers of the ancient world constitute an important scientific resource for modern pedagogy. They substantiated the close relationship between speech culture, logical thinking, and moral education. The integration of ancient rhetorical heritage into modern education contributes to the development of studentsโ communicative competence, critical thinking, and speech culture.