Kirish: nomoddiy madaniy meros milliy identitetning muhim tarkibiy qismi boโlib, jamiyatning maโnaviy va madaniy qadriyatlarini aks ettiradi. Qashqadaryo vohasi oโzining boy urf-odatlari va marosimlari bilan Oโzbekiston madaniy landshaftida alohida oโrin tutadi. Maqsad: Qashqadaryo viloyatining nomoddiy madaniy merosini tahlil qilish, uning jamiyat hayotidagi oโrnini va asrab-avaylash strategiyalarini oโrganish. Materiallar va metodlar: etnografik kuzatuv, urf-odat va marosimlarni qiyosiy tahlil qilish, xalq ogโzaki ijodi va hunarmandchilikni interpretativ oโrganish metodlari qoโllanildi. Navroโz, chilla va beshik toโyi misol sifatida koโrib chiqildi. Natijalar va muhokama: tadqiqot natijalari Qashqadaryodagi nomoddiy meros turli amaliyotlarni, jumladan mavsumiy marosimlar, oilaviy udumlar va hunarmandchilikni qamrab olishini koโrsatdi. bu amaliyotlar jamiyatni birlashtiradi, ajdodlar eโtiqodlarini saqlaydi va madaniy davomiylikni taโminlaydi. xalq hunarmandchiligi, jumladan toโqimachilik va kulolchilik milliy qadriyatlarni ifodalaydi va avloddan-avlodga koโnikmalarni uzatadi. Xulosa: Qashqadaryo viloyatining nomoddiy madaniy merosi ijtimoiy identitet va madaniy barqarorlikni shakllantirishda muhim rol oโynaydi. uni asrab-avaylash tizimli hujjatlashtirish, jamoatchilik ishtiroki va taโlimiy hamda madaniy siyosatga integratsiyani talab etadi.
Introduction: intangible cultural heritage is an essential component of national identity, reflecting the spiritual and cultural values of society. the Qashqadaryo region, with its rich traditions and rituals, represents a unique cultural landscape within Uzbekistan. Aim: to analyze the intangible cultural heritage of the Qashqadaryo region and to study its role in social life and preservation strategies. Materials and Methods: the study applies ethnographic observation, comparative analysis of rituals and traditions, and interpretative synthesis of folklore and crafts. examples include Navruz celebrations, chilla rituals, and cradle ceremonies. Results and Discussion: findings show that intangible heritage in Qashqadaryo includes diverse practices such as seasonal rituals, family ceremonies, and traditional crafts. these practices strengthen community ties, preserve ancestral beliefs, and contribute to cultural continuity. folk crafts, such as weaving and pottery, embody national values and transmit skills across generations. Conclusion: the intangible cultural heritage of Qashqadaryo plays a vital role in shaping social identity and cultural resilience. its preservation requires systematic documentation, community involvement, and integration into educational and cultural policies.