KIRISH: mazkur maqolada zamonaviy realiyalarning talabalar motivatsiyasiga taโsiri metodik nuqtayi nazardan tahlil qilingan. oliy taโlim tizimida motivatsiyaning shakllanishiga taโsir qiluvchi pedagogik, psixologik va ijtimoiy omillar oโrganilgan. MAQSAD: tadqiqotning maqsadi โ raqamli texnologiyalar, masofaviy taโlim, ijtimoiy tarmoqlar va innovatsion metodlarning talabalar oโquv faoliyatiga taโsirini aniqlash hamda motivatsiyani oshirishda metodik yondashuvlarning samaradorligini asoslashdir. MATERIALLAR VA METODLAR: tadqiqotda pedagogik kuzatuv, psixologik tahlil, ijtimoiy soโrovlar va qiyosiy metodlardan foydalanildi. motivatsiya kognitiv, emotsional va ijtimoiy komponentlar orqali talqin qilindi. NATIJALAR VA MUHOKAMA: natijalar shuni koโrsatdiki, zamonaviy metodik yondashuvlardan foydalanish talabalar motivatsiyasini sezilarli darajada oshiradi. raqamli texnologiyalar va innovatsion metodlar oโquv jarayonini interfaol va samarali qiladi, ijtimoiy tarmoqlar esa talabalar oโrtasida hamkorlikni kuchaytiradi. XULOSA: zamonaviy realiyalar taโsirida motivatsiyani shakllantirish oliy taโlim tizimida strategik ahamiyatga ega boโlib, metodik yondashuvlar bu jarayonni yanada samarali tashkil etishga xizmat qiladi.
INTRODUCTION: this article provides a methodological analysis of the impact of modern realities on student motivation. pedagogical, psychological, and social factors influencing motivation in higher education were examined. PURPOSE: the aim of the study is to explore the effects of digital technologies, distance learning, social networks, and innovative methods on studentsโ learning activities and to substantiate the effectiveness of methodological approaches in enhancing motivation. MATERIALS AND METHODS: the study employed pedagogical observation, psychological analysis, social surveys, and comparative methods. motivation was interpreted through cognitive, emotional, and social components. RESULTS AND DISCUSSION: findings indicate that the use of modern methodological approaches significantly increases student motivation. digital technologies and innovative methods make the learning process more interactive and effective, while social networks strengthen collaboration among students. CONCLUSION: shaping motivation under the influence of modern realities is of strategic importance in higher education, and methodological approaches serve to organize this process more effectively.