Kirish: badiiy matn murakkab semiotik tizim bo‘lib, undagi belgilar o‘zaro ta’sir orqali ma’no yaratadi. belgi ifodalovchi va belgilangan o‘zaro uyg‘unlashib, matnning yaxlitligi va estetik ta’sirini ta’minlaydi. Maqsad: badiiy matndagi belgilar nazariy asoslarini aniqlash, ularning ikki tomonlama tabiatini tahlil qilish va tushunchaning shakldan tashqariga chiqib evolyutsiyalanishini ko‘rsatish. Materiallar va metodlar: tadqiqotda strukturalizm va semiotika yondashuvlari qo‘llanildi, badiiy matn belgilar tizimi sifatida tahlil qilindi. shakl va tushuncha munosabatini o‘rganishda taqqoslash va izoh metodlari ishlatildi. Natijalar va muhokama: tadqiqot natijalari badiiy matndagi belgilar dinamik ekanini ko‘rsatdi. shakl asos bo‘lsa-da, tushuncha badiiy va poetik vazifalar orqali yangi sifatlar kasb etadi. bu jarayon matnning boyligi va yaxlitligini ta’minlaydi. Xulosa: badiiy matn belgilarining evolyutsiyasi ularning ijodiy salohiyatini namoyon etadi. belgi ifodalovchi va belgilangan dualizmi semiotikaning adabiyotdagi estetik chuqurligini mustahkamlaydi.
Introduction: artistic text is a complex semiotic system where signs interact to create meaning. the interplay between signifier and signified ensures the unity of the text and its aesthetic impact. Purpose: to clarify the theoretical foundations of signs in artistic texts, analyze their dual nature, and explore how concepts evolve beyond their initial forms. Materials and Methods: the study applies structuralist and semiotic approaches, analyzing literary texts as systems of signs. comparative and interpretive methods are used to examine the relationship between form and concept. Results and Discussion: findings show that signs in artistic texts are dynamic. while the form provides the basis, the concept evolves through artistic and poetic functions, acquiring new qualities. this evolution ensures the richness and integrity of the text. Conclusion: the artistic text demonstrates that signs are not static but undergo transformation. the duality of signifier and signified highlights the creative potential of semiotics in literature, reinforcing the text’s unity and aesthetic depth.