KIRISH: maqolada kino san’atining tomoshabinlar ommasiga ta’sir qilishining yangicha usullari haqida so‘z yuritiladi. Bu usullar qoraqalpoq, o‘zbek va jahon kinoijodkorlari tomonidan tasvirga olingan kino mahsulotlari keng tahlil etildi va ko‘rsatib berildi. MAQSAD: Kino san’atining tomoshabinlar ommasiga ta’sir qilishining zamonaviy usullarini, xususan, qoraqalpoq va o‘zbek kino san’ati misolida tahlil qilish hamda kinoning yoshlar tarbiyasidagi mafkuraviy ahamiyatini yoritib berish. MATERIALLAR VA METODLAR: Tadqiqot jarayonida O‘zbekiston Respublikasi Prezidentining sohaga oid farmonlari, "Qoraqalpoqfilm" kinostudiyasi mahsulotlari ("Fidoyilar", "Tengiz", "Qurg‘on"), shuningdek, jahon hujjatli kinosi vakillari (S. Alvari) ijodi o‘rganildi. Qiyosiy tahlil, san’atshunoslik tahlili va kuzatish metodlaridan foydalanildi. MUHOKAMA VA NATIJALAR: Kino nafaqat estetik vosita, balki bugungi "g‘oyalar jangi" sharoitida kuchli mafkuraviy qurol ekanligi aniqlandi. "Plakatlilik" (lavhalilik) usuli orqali tasvirning ta’sirchanligini oshirish qoraqalpoq hujjatli kinosining o‘ziga xos xususiyati sifatida ko‘rsatib berildi. Milliy qahramon obrazini yaratish orqali yoshlarda ijtimoiy ongni shakllantirish samaradorligi tahlil qilindi. XULOSA: Kino san’ati vizual tasvirlash fenomeni orqali boshqa OAV turlaridan ustun turuvchi kuchli tarbiya vositasidir. Zamonaviy qoraqalpoq va o‘zbek kinosi milliy o‘zlikni anglash va umuminsoniy qadriyatlarni targ‘ib qilishda yangi badiiy bosqichga ko‘tarilmoqda.
INTRODUCTION: this article examines the practical significance of integrating national games into Physical Education lessons as an educational technology for developing ethnopedagogical competencies in future and practicing PE teachers. The study focuses on how culturally rooted games enrich pedagogical thinking, strengthen value-based communication, and support culturally responsive lesson design. National games are treated not as entertainment, but as a structured didactic tool that links physical skills with cultural content, behavioral norms, cooperation rules, and ethical interaction patterns. AIM: To analyze modern methods of cinema's influence on the audience, specifically focusing on Karakalpak and Uzbek cinematography, and to highlight the ideological significance of cinema in youth education. MATERIALS AND METHODS: The research examines the decrees of the President of the Republic of Uzbekistan regarding the film industry, productions of the "Karakalpakfilm" studio ("Fidoyilar", "Tengiz", "Kurghon"), and the works of world documentary filmmakers (S. Alvarez). Comparative analysis, art history analysis, and observation methods were applied. DISCUSSION AND RESULTS: It was determined that cinema is not only an aesthetic tool but also a powerful ideological weapon in the context of today's "battle of ideas." The method of "poster-style" (vivid episodic imagery) is identified as a unique feature of Karakalpak documentary cinema that enhances visual impact. The effectiveness of shaping social consciousness among youth through the creation of national hero characters was analyzed. CONCLUSION: Due to the phenomenon of visual storytelling, cinema stands as a powerful educational tool superior to other forms of mass media. Modern Karakalpak and Uzbek cinema are reaching a new artistic stage in promoting national identity and universal human values.