KIRISH: mazkur maqolada zamonaviy realiyalarning talabalar motivatsiyasiga ta’siri metodik nuqtayi nazardan tahlil qilingan. oliy ta’lim tizimida motivatsiyaning shakllanishiga ta’sir qiluvchi pedagogik, psixologik va ijtimoiy omillar o‘rganilgan. MAQSAD: tadqiqotning maqsadi — raqamli texnologiyalar, masofaviy ta’lim, ijtimoiy tarmoqlar va innovatsion metodlarning talabalar o‘quv faoliyatiga ta’sirini aniqlash hamda motivatsiyani oshirishda metodik yondashuvlarning samaradorligini asoslashdir. MATERIALLAR VA METODLAR: tadqiqotda pedagogik kuzatuv, psixologik tahlil, ijtimoiy so‘rovlar va qiyosiy metodlardan foydalanildi. motivatsiya kognitiv, emotsional va ijtimoiy komponentlar orqali talqin qilindi. NATIJALAR VA MUHOKAMA: natijalar shuni ko‘rsatdiki, zamonaviy metodik yondashuvlardan foydalanish talabalar motivatsiyasini sezilarli darajada oshiradi. raqamli texnologiyalar va innovatsion metodlar o‘quv jarayonini interfaol va samarali qiladi, ijtimoiy tarmoqlar esa talabalar o‘rtasida hamkorlikni kuchaytiradi. XULOSA: zamonaviy realiyalar ta’sirida motivatsiyani shakllantirish oliy ta’lim tizimida strategik ahamiyatga ega bo‘lib, metodik yondashuvlar bu jarayonni yanada samarali tashkil etishga xizmat qiladi.
INTRODUCTION: this article provides a methodological analysis of the impact of modern realities on student motivation. pedagogical, psychological, and social factors influencing motivation in higher education were examined. PURPOSE: the aim of the study is to explore the effects of digital technologies, distance learning, social networks, and innovative methods on students’ learning activities and to substantiate the effectiveness of methodological approaches in enhancing motivation. MATERIALS AND METHODS: the study employed pedagogical observation, psychological analysis, social surveys, and comparative methods. motivation was interpreted through cognitive, emotional, and social components. RESULTS AND DISCUSSION: findings indicate that the use of modern methodological approaches significantly increases student motivation. digital technologies and innovative methods make the learning process more interactive and effective, while social networks strengthen collaboration among students. CONCLUSION: shaping motivation under the influence of modern realities is of strategic importance in higher education, and methodological approaches serve to organize this process more effectively.