KIRISH: ekologik ta’lim talabalarda tabiatga mas’uliyatli munosabat va barqaror rivojlanish g‘oyalarini turizm amaliyoti bilan uyg‘unlashtirishning muhim omilidir. MAQSAD: ekoturistik madaniyatni shakllantirishning konseptual komponentlarini aniqlash va uning metodologik yo‘nalishlarini belgilash. MATERIALLAR VA METODLAR: ilmiy manbalar nazariy tahlil qilindi; analitik va komparativ yondashuvlar orqali ekologik bilimlarni turizm amaliyoti bilan integratsiyalash mexanizmlari umumlashtirildi. MUHOKAMA VA NATIJALAR: ekologik ta’lim bilim–qadriyat–xulq birligini shakllantirib, barqaror turizm kompetensiyalarini rivojlantiradi. Loyiha va amaliy faoliyatlar ekologik mas’uliyatli qaror qabul qilish ko‘nikmalarini mustahkamlaydi. XULOSA: tizimli va amaliy yo‘naltirilgan ekologik ta’lim talabalarda ekoturistik madaniyatni va barqaror turizmga mas’uliyatli munosabatni shakllantiradi.
INTRODUCTION: environmental education fosters responsible attitudes toward nature and supports sustainable tourism principles. AIM: to identify conceptual components andmethodological directions for developing ecotourism culture. MATERIALS AND METHODS: a theoretical review was conducted; analytical and comparative approaches were applied to systematize integration mechanisms. DISCUSSION AND RESULTS: environmental education links knowledge, values, and behavior, strengthening sustainable tourism competencies. Practice-oriented activities enhance responsible decision-making skills. CONCLUSION: systematic and practice-based environmental education supports the development of ecotourism culture and sustainable responsibility.