Kirish: nomoddiy madaniy meros milliy identitetning muhim tarkibiy qismi bo‘lib, jamiyatning ma’naviy va madaniy qadriyatlarini aks ettiradi. Qashqadaryo vohasi o‘zining boy urf-odatlari va marosimlari bilan O‘zbekiston madaniy landshaftida alohida o‘rin tutadi. Maqsad: Qashqadaryo viloyatining nomoddiy madaniy merosini tahlil qilish, uning jamiyat hayotidagi o‘rnini va asrab-avaylash strategiyalarini o‘rganish. Materiallar va metodlar: etnografik kuzatuv, urf-odat va marosimlarni qiyosiy tahlil qilish, xalq og‘zaki ijodi va hunarmandchilikni interpretativ o‘rganish metodlari qo‘llanildi. Navro‘z, chilla va beshik to‘yi misol sifatida ko‘rib chiqildi. Natijalar va muhokama: tadqiqot natijalari Qashqadaryodagi nomoddiy meros turli amaliyotlarni, jumladan mavsumiy marosimlar, oilaviy udumlar va hunarmandchilikni qamrab olishini ko‘rsatdi. bu amaliyotlar jamiyatni birlashtiradi, ajdodlar e’tiqodlarini saqlaydi va madaniy davomiylikni ta’minlaydi. xalq hunarmandchiligi, jumladan to‘qimachilik va kulolchilik milliy qadriyatlarni ifodalaydi va avloddan-avlodga ko‘nikmalarni uzatadi. Xulosa: Qashqadaryo viloyatining nomoddiy madaniy merosi ijtimoiy identitet va madaniy barqarorlikni shakllantirishda muhim rol o‘ynaydi. uni asrab-avaylash tizimli hujjatlashtirish, jamoatchilik ishtiroki va ta’limiy hamda madaniy siyosatga integratsiyani talab etadi.
Introduction: intangible cultural heritage is an essential component of national identity, reflecting the spiritual and cultural values of society. the Qashqadaryo region, with its rich traditions and rituals, represents a unique cultural landscape within Uzbekistan. Aim: to analyze the intangible cultural heritage of the Qashqadaryo region and to study its role in social life and preservation strategies. Materials and Methods: the study applies ethnographic observation, comparative analysis of rituals and traditions, and interpretative synthesis of folklore and crafts. examples include Navruz celebrations, chilla rituals, and cradle ceremonies. Results and Discussion: findings show that intangible heritage in Qashqadaryo includes diverse practices such as seasonal rituals, family ceremonies, and traditional crafts. these practices strengthen community ties, preserve ancestral beliefs, and contribute to cultural continuity. folk crafts, such as weaving and pottery, embody national values and transmit skills across generations. Conclusion: the intangible cultural heritage of Qashqadaryo plays a vital role in shaping social identity and cultural resilience. its preservation requires systematic documentation, community involvement, and integration into educational and cultural policies.