mazkur maqolada globallashuv va raqamli iqtisodiyot sharoitida korxonalarning raqobatbardoshligini ta’minlashda zamonaviy boshqaruv usullarining roli tahlil qilingan. Tadqiqot davomida sun’iy intellekt (AI), "tejamkor ishlab chiqarish" (Lean management), Agile va ESG tamoyillarini joriy etishning iqtisodiy samaradorlikka ta’siri yoritilgan. Maqolada resurslarni optimallashtirish, xarajatlarni kamaytirish va boshqaruv qarorlarini qabul qilishda ma’lumotlar tahlilidan foydalanishning afzalliklari asoslab berilgan. Xulosa qismida korxonalarda KPI va OKR tizimlarini joriy etish bo‘yicha amaliy tavsiyalar keltirilgan.
this article analyzes the role of modern management methods in ensuring the competitiveness of enterprises in the context of globalization and the digital economy. The study highlights the impact of the introduction of artificial intelligence (AI), "lean production" (Lean management), Agile and ESG principles on economic efficiency. The article substantiates the advantages of using data analysis in optimizing resources, reducing costs and making management decisions. The conclusion provides practical recommendations for the implementation of KPI and OKR systems in enterprises.